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The Best Way To Recruit is With a Plan.
Recruiting Basics by Roc Walker
A winning coach never enters the game without a plan. Never forget that you are in tough competition with other
companies for finding and hiring good employees. If you want to win in the recruiting game it's time you had a plan. It
does not matter if you are hiring a medical doctor or general laborer. If you know the basics you can recruit effectively.
Here are some great thoughts that will help you develop your own recruiting plan. When necessary use several of these methods
together for better success. Good luck with your recruiting efforts.
Where you post a help wanted ad depends on the skill level you are looking for.
Learn where people with various skill levels look for job opportunities. This bit of knowledge will help you with your
basic recruiting plan. Here is a sample chart with 3 job levels to give you some job posting ideas.
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SKILL LEVEL |
Where do they go to look for jobs? |
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1. Unskilled general labor - minimum wage expectation of minimum wage. |
Local classified ads in newspapers. Word of mouth. Help Wanted signs in windows. Local labor pool (department of labor). |
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2. Skilled workers, office and technical staff, supervisors, junior managers, career technical, medical, finance, etc.
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Regional online job sites, newspaper classifieds, categorized job sites, personal networking, contact with recruiters (for higher
pay employees). |
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3. Management, Senior Management and other senior staff, Accounting, Nursing, etc. |
Regional online job sites, national job sites, contact with recruiters, personal networking, categorized job sites, and ads in
technical or industry magazines. |
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It is okay and it's ethical to recruit new employees from your competition.
Some people think it is not ethical to hire someone from another company. Nothing could be further from the truth.
Professional recruiters do it everyday. Sometimes the best employee is someone who is employed and not looking for a job until they
get a call from you with a better deal. A human resource director for a banking firm never hesitated to recruit resumes from the
competing bank employees. Her proactive direction helped her maintain a full staff for her branch banks.
Use your employees as recruiters.
Terminix International, the pest control company, pays any employee $500.00 for referring a new employee who
stays on the job for 6 months. Asking your employees to help you recruit can be handled 2 ways
1. Have a bonus plan in place for anyone that recruits a new employee. Get all of your employees involved
in the recruiting process.
2. Talk to your department managers and other important staff members. Ask them to list anyone they know working for other
companies in the field or position you are hiring for. Give your managers the task of gathering names from the competition of
individuals you may want to recruit.
3. Anytime you attend professional events, seminars or trade shows tell people you meet you
would like to keep their resume on file, "just in case." It may pay off to also let vendors you deal with know that
you are hiring.
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Go to the places where people you would like to hire go.
Need a good mechanic or truck driver? I bet the crowd at the monster truck rally would turn up a few. How about handing out your
business card to everyone in the waiting room as you leave the doctor's office and tell them your company is hiring. When
feasible co-sponsor a local event and let people know you are hiring. Anytime you are at a location with more than one person
present tell someone you are looking for employees.
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Call those good formeremployees who left your company for greener pastures.
Don't be ashamed to ask a former employee to come in for a brief discussion about possibly returning to your business.
Not all employees leave on bad terms. So call the good ones. And if they are not interested they might be willing to let someone else
know you are hiring.
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Make good use of your help wanted ad.
Like many job sites GeorgiaJobWatch.com allows you unlimited words to describe your job and includes a company profile
section. Take advantage of this to write a comprehensive ad that sells your job to people looking for employment.
Using bold dynamic headlines draws attention to your ad. Think sales and marketing when you write a help wanted ad.
After all you are selling your company and marketing for new employees. In your company profile impress your job seekers
with your best points. Learn more about Writing Dynamic Job Ads and Headlines That Work.
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Direct people to your web site- A caution.
When you advertise on a job site, like GeorgiaJobWatch.com, or in the newspaper you can direct
people to your company web site or career page for more information. But first take these facts in to
consideration.
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Just like yiou and me people don't read web pages.They scan the written text looking for words of interest. You have
about 3-7 seconds to grab their attention even if they are the one looking for a job.>
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80 % of company and corporate web sites are poorly presented, have poor navigation and other usability issues>
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A large number of people don't like posting personal information on company or corporate web sites
because of privacy issues.
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The majority of companies with career pages do not respond professionally to applicants that use the career page to
submit a resume. Job seekers call this the black hole. They are discouraged from applying at company web sites.
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Remember that recruiting from your web site is marketing and should be presented in such a way as to grab the
interest of job seekers and sell them on your company and jobs.
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